Coffee brands, roasters, experts and authorities from around the world are gathering in Seoul for the 25th Seoul International Cafe Show, a four-day event that kicked off Wednesday. This year, India and Guatemala took part in one of the event’s flagship programs, Origin Discovery, showcasing their coffee traditions and explaining how their distinctive beans have won loyal followings among coffee lovers worldwide. Organized by the Coffee Board under the Government of India, a session titled Coffees of India introduced the country’s history of coffee cultivation, which dates back to the 1600s and reached its commercial zenith in the 18th century. Indian coffees, including Arabica, Robusta and Excelsa varieties, have been cultivated across Western Ghats — a biodiversity hotspot recognized by the UNESCO — as well as Eastern Ghats and Northeastern states. Amulya K.G., director of the Coffee Board and the host of the session, said there are 441,000 coffee farms in India, 99 percent of which are small holdings of less than 10 hectares. India is the world’s fifth largest coffee export