Alibaba sets sights on record-breaking Singles’ Day with 1 million brands joining festival

Oct 15, 2026

Alibaba Group Holding is gearing up for its annual Singles’ Day shopping festival on major online marketplaces Taobao and Tmall, with the company expecting a record one million global brands to take part this year. Pre-sales for the event open on Thursday, followed by the formal sale next Tuesday. The company projects more than 70 million products to feature, also a record for the festival. Created by Alibaba in 2009, Singles’ Day has grown into the world’s largest online shopping festival. Also...

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