Beauty device and cosmetics developer APR has obtained two international artificial intelligence (AI)-related certifications, establishing a global-level framework for AI governance and product reliability. The company said Tuesday it earned ISO/IEC 42001 certification for its AI management system and Nemko’s AI Trust Mark for the reliability of its AI-assisted product. APR said it is the first beauty company in the world to obtain both certifications. ISO/IEC 42001, established by the International Organization for Standardization and the International Electrotechnical Commission in 2023, is an international standard for AI management systems. It assesses whether an organization has systems in place to manage risks and opportunities associated with AI and support the responsible development, provision and use of AI systems. APR said it has established 46 types of AI management documents across seven stages for its AI-based personalized care services, covering the entire lifecycle of AI systems, from planning to disposal. It has also implemented a governance structure in which individ