Seoul’s annual startup summit, Try Everything 2026, generated more than 2,000 investment reviews and doubled face-to-face investor meetings, bolstering the city’s ambitions to rank among the world's top startup hubs. The two-day global startup festival, held Sept. 9-10 at Dongdaemun Design Plaza (DDP), attracted 8,025 participants, including 1,457 visitors from 67 countries, and featured 912 startups, the Seoul Metropolitan Government said Thursday. The number of participants increased 3.8 percent from 7,729 last year, while startup participation rose 4.2 percent from 875 companies. The event recorded 1,141 one-on-one meetings between startups, investors and major corporations, more than twice the 541 meetings held last year. The amount of potential investment under review reached 202.4 billion won ($140 million), up approximately 12 percent from 2025. Organizers expanded dedicated meeting booths from 15 to 40 and strengthened advance matchmaking to encourage substantive discussions and business partnerships. Held under the theme "AI Changes Everything. Now Try Everything," this year's