The 25th Seoul International Cafe Show will open Nov. 11 for a four-day run at Coex in Seoul. This year’s event aims to strengthen its position as a global coffee business platform, bringing together leading coffee brands from around the world to connect with Korea’s dynamic market and explore business opportunities. For global companies and participating brands, the exhibition offers opportunities to establish new business channels, identify emerging industry trends and expand their market reach. Attendees can also explore a range of specialized programs designed to foster cross-border collaboration. A key highlight is Coffee Alley, running under the theme of meeting the world’s top independent specialty coffee brands. This signature showcase will feature a total of 78 powerhouse brands, comprising 58 domestic and 20 overseas participants, including elite international cafes that have dominated global rankings. The newly introduced Bakery Alley and the returning Cherry’s Choice will give brands a platform to showcase innovative products and explore the latest F&B trends through