Samsung Electronics and SK Group each made a high-profile show of support for Nvidia CEO Jensen Huang after he received the Van Fleet Award, a prominent honor recognizing individuals who contribute to Korea-U.S. relations. The two companies' efforts underscore the importance they place on ties with the artificial intelligence (AI) accelerator giant as competition for next-generation memory and computing technologies intensifies. Samsung Electronics ran congratulatory videos for Nvidia CEO Jensen Huang on a Times Square billboard in New York City on Sunday and Monday (local time), while Executive Chairman Lee Jae-yong attended the Korea Society’s annual gala, where Huang received the award, in the city on Monday. The Korea Society honored Huang for his “visionary leadership and transformative contributions” to the AI and semiconductor industries, which it said are central to the evolving Korea-U.S. economic partnership. In his remarks at the gala, Lee highlighted Huang’s role in reshaping the technology industry and the significance of the bilateral partnership. “He has made the