Shinsegae Department Store will run pop-up stores in Taiwan and Malaysia for the first time under its Shinsegae Hyper Ground platform, expanding its overseas push after events in New York and Tokyo this year. Hyper Ground is a platform through which the Korean department store chain selects promising Korean fashion and beauty brands and introduces them in major cities abroad. Earlier this year, it held pop-ups at Hudson Yards in New York and in Tokyo’s Shibuya district. In Taipei, the pop-up will open in the ground-floor luxury section of Breeze Center, a shopping mall that opened in 2001 in the city’s East District, a busy area known for trendy shops and cafes. Through February, it will feature six women’s contemporary fashion brands on rotation over about four months, starting with Recto, followed by Marie Claire and Insilence. The brand lineup and store design will change with each round. In Kuala Lumpur, the pop-up has opened on the ground floor of the Seibu department store at The Exchange TRX, a mall that opened in 2023 in the Tun Razak Exchange financial district. The area