Woowa Brothers, Coupang face $465 mil. in fines for abusing delivery market dominance

Nov 9, 2026

Woowa Brothers and Coupang have been slapped with a combined 631.9 billion won ($465 million) in fines for abusing their dominant positions in Korea’s food delivery market by forcing affiliated restaurants to offer consumers prices and promotional terms at least as favorable as those available through competing channels. The Fair Trade Commission (FTC) said Monday it has decided to order the companies to rectify the unfair practices and impose provisional fines of 331.1 billion won on Woowa Brothers, the operator of Baemin, and 300.8 billion won on Coupang, which operates Coupang Eats. The two platforms account for more than 90 percent of the nation’s food delivery market share. According to the regulator's investigation, both companies abused their market power to impose so-called most-favored-nation (MFN) requirements on restaurants, restricting their ability to offer different prices, discounts and other terms through competing delivery platforms. The FTC said the practices made it difficult for restaurants to establish more favorable conditions on rival platforms and weakened co

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